I’m persuading you to start caring about environmental sustainability today. Why?
- Whatever you’re doing right now affects the environment. The tablet you’re using to read this post was made of parts of earth’s resources that are most likely not restored. The land that your foot or your car is standing on is being degraded by your tracks or footprints. The air that you’re breathing is coming from a tree nearby although that tree might soon be cut by someone who needs to build a house. Look around you. Everything you can see is connected to the environment and is currently threatening in one way or another.
- In a few hours from now, you’re going to need something to eat. What you will eat comes from 4 main components: seed, soil, water, and energy. The lack of one of these will result in the lack of food. And it’s not too late to see that happening if quality seeds are depleted due to water shortage, if the soil runs out of nutrients due to overcultivation, if irrigation water becomes scarce due to long droughts, or if expert farmers who would fix all of that have been replaced by a recent hurricane. Again, you can see that everything that brings food on the table is linked to the environment and it’s performance.
Examples are many.
Incorporating sustainability in a business, a social enterprise, initiative or a new career might be challenging because the benefits of sustainability practices don’t generate direct cash. It is then easy to not care or to give up in your early stages of practice. But considering sustainability in what you do is the most rewarding factor. I’ll tell you how:
- Let’s say you’re an app developer. Creating apps don’t obviously involve tearing the land. But the users of your app need to have an electronic device that was manufactured. In other words you encourage people to find and to transform the ore for them to get access to your app. Giving your clients a set of tips on how to keep the environment safe would help a lot. For example, you can use photos or logos of a natural body on your home pages: animal, ocean, etc to reflect the sustainable use of your app. Or you can remind users to consider printing your information only when necessary in order to save trees. That will create a conservation attention in a user’s mind. They will know you care, trust you, and eventually help you increase your app’s traffic.
- Let’s change this a little bit. Suppose you’re a consultant. Your job is to meet people and sell your ideas. Again, ideas don’t obviously have a linkage with the environment. But remember the resources you need to meet the people! A phone or computer to get in contact with them, a car to get you to the venues, and of course a cup of coffee you take when you’re having a business conversation. All those are products that come from natural resources. To save the environment, use a private car only when necessary. Use public transport or a bicycle. Buy coffee from shops that contribute to the environment in the area and use takeaways only when necessary. You’ll not only save money but also be trusted as a sustainable business person.
- Even when you are jobless, you still need the basic needs: food, shelter, clothing, waste management systems, etc…which all are connected to the destruction or safety of the environment. Keep your place clean and stay kind to the forests near you. The solution to poverty is not destruction or misuse of whatever you come across. The solution to poverty is good work and good ideas.
Why you should care
Not conserving the environment is like building a house and ignore to maintain it. Imagine stacking 100 floors on top of each other and bring tenants in but refuse to take the responsibility of doing maintenance. Or think of a car that has not been washed for months. Would you even drive it yourself? This goes to landfill sites that don’t have recycling options as well. Every time we ignore the sustainability part of our work, disasters, big or small, happen. It doesn’t depend on a type of your business or who you are or your location or anything. Sustainability is a need and a must for all.