It takes courage, especially in our days, to put our hands on something from which we don’t expect an assured, quick profit. It is rare for us to be in other people’s shoes and give them support when they’re not succeeding fast, no matter how useful they might be in the future.
Everyone is looking at the glittering gold and doesn’t want to associate themselves with the ugly, the dirty, and the delayed; despite the fact that all gold naturally comes from bad-looking stones and mud, not soon but late, and not near but far.
This applies to the environment that we can’t bargain with and that only gives us what we need after a long waiting time.
To make our life easy and quick, we create and use technology: deforestation for construction, fracking for water, overgrazing for meat, over-mining for jewels and tablets … whatever makes us look good for the moment. What we often forget is the implication of our continued ignorance of sustainable resources management when it comes to innovation, modernization, and digitalization.
We are quickly riding ourselves of old systems that don’t look nice [regardless of their usefulness] and are adopting a new life of shells and covers that only showcase the good side of our actions while causing more disasters in the long run. We confuse development with total change by cutting the green down and building the colorless.
Digital has become a celebrity of the 21st century. We use it day and night, in our house, the same way as in public places. We contradict ourselves when we say the environment is depleting but accelerate the creation of systems that contribute to that very depletion. When are we going to learn that development and sustainability should go hand in hand?
Greenny is just about that. It’s a connector of what has refused to connect for years. It’s a rescuer of the crying environment. It’s here to promote a green growth that will enable us to create wealth that doesn’t drag us to floods and extinction dilemmas. It doesn’t offer quick money or other shiny things. It offers a path to prosperity and sustainability.